New to paid search? Consider these key facts:

  • 73% of consumers say they use search engines to find local businesses
  • 46% of daily searches are for information on products or services

How can Bing Ads specifically help your sales?

  • 159 million unique searchers on Yahoo! Bing Network, 51 million of whom do not use Google in the U.S.
  • Bing users spend 20% more than the average searcher, and 3.6% more than Google users.
  • There are 36% fewer advertisers on Bing than on Google, so there is less competition for top positions.
  • Bing Ads platform can provide better ROI to reach your target audience.

Who is using Bing?

  • Bing has a higher percentage of users with incomes between $60 and $100K than the overall Internet population, topping the average by 2%.
  • The Yahoo! Bing Network has a higher percentage of users in ages ranging from 25–64 than the overall Internet population, topping the average by more than 18%.

Bing Ads Search Advertising Training

Bing Ads Training

If your company invests in paid search and is currently using AdWords, or is interested in implementing a Pay-Per-Click campaign, New Horizons Central's Search Advertising with Bing Ads course will help you understand how to maximize your budget, increase your visibility on search engines and reach 51 million searchers who are not using Google. The potential in using Bing Ads for paid search is outstanding.

Learn why your Company should be Advertising on Bing

Protect your budget during the transition to Bing Ads, whether importing an existing campaign or creating a new one. Train to receive better results, which is faster than trying to self-train and could potentially waste money and hurt a campaign’s ranking.

The Search Advertising with Bing Ads course will educate you on the important differences between paid search options. It is designed to help you learn the basics of Bing Ads, as well as the information needed to transition easily from AdWords.

For example, one of the key differences between AdWords and Bing Ads is targeting searches. Just as with AdWords, you’ll learn how to target by location, time, demographics and what they’re searching for to find your perfect customer. However, targeting options between the two platforms are very different.

In Bing Ads you have some of the same, but also improved functionality, as you can set your targeting at the campaign level or ad group level. In Google AdWords you only set targeting at the campaign level.

- Nancy McCord, President of McCord Web Services LLC, a Bing Ads Accredited Professional Company.

Learn Important Differences between Bing Ads & AdWords:

  • Targeting options, including, but not limited to, location targeting and time of day targeting, are significantly different in each platform. It will be important to review your targeting settings.
  • Bing Ads has different minimums for budgets and bids.
  • Bing Ads offers a longer, 71 character, limit—learn how this affects ads.
  • Bing handles broad match negative keywords differently than AdWords.
  • Determining your quality score, and how it is used in determining the performance of your keywords and ads, is different between the products.

Also, learn about new and innovative Bing Ad features, such as:

  • Sitelink: Using Sitelink, you can add multiple links in a single ad, not just one. Advertisers using Sitelink extensions on Bing Ads have seen an average increase of nearly 20% in their ad click-through rates.
  • Location Extensions: Location and contact information is available to searchers without requiring them to click. The average click-through rate of ads in mainline positions with Location Extensions is 33% higher than the average click-through rate of ads without it.
  • Location Based Search: Bing Ads makes it easy to target your ideal customers, whether they’re near a specific address or on a device. Target a radius around an address, such as your business location; designated market areas (DMAs); and people in or searching for a location.
  • Campaign Import: Easily import your Google AdWords campaigns to Bing Ads. No need to start from scratch!

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